Love Letter to Boston

After moving to Boston in 2019, Melissa recognized a need for a new kind of bookstore in the community. At 60 years old with no prior experience in retail, bookselling or food service, she took a leap of faith and began building one from the ground up. Learn more about what it’s like owning and operating the iconic Beacon Hill Books & Cafe in Boston.

What does a typical morning look like for you as a bookstore owner?

Activity begins early in the morning as fresh produce for the cafe is delivered, and booksellers arrive to open the store to the public. Our early morning routine is just as you’d imagine; unlocking the doors, sweeping the front steps, turning on the lamps throughout the store and lighting our signature fragrant candle, 71Charles.

How do you curate a space that feels welcoming to customers?

Situated in the historic district of Beacon Hill, the bookstore stands in a five-story, renovated 19^th century brick townhouse with stunning architectural details, antiques, original artwork and custom paints that make it feel as though you’ve stepped into my home. Whether you’re joining friends for afternoon tea, settling in solo with a book and a seasonal dish or taking in the charm of the space, we’re here for it all. We also always have fresh flowers throughout the store and cafe to make people smile and feel welcomed.

How do you decide what books to bring into the store?

I have a very clever staff member who determines which genres and specific books will appeal to our customers. At the store, shelves are thoughtfully stocked with everything from general fiction and cookbooks to interior design, children’s books and more. Our team carefully curates each selection with customers in mind, choosing titles that spark curiosity and keep readers coming back to lose themselves in another book.

What’s something people might least expect about owning a bookstore?

How much work it is to keep the place running! When we opened, we had five full-time employees. Now, we have a total of 40 full-time and part-time employees who are so talented and enthusiastic. It takes a village to open a bookstore, and a community to make it thrive.

What is your favorite part of being a bookstore and cafe owner?

I love to see the way in which the space and experience of Beacon Hill Books & Cafe makes people happy. One customer recently shared our store is like a “big, warm hug.” This store has become a cherished neighborhood hangout where a lovingly curated selection of reads meets a warm, inviting atmosphere with lively pop-ups, literary events and a full-range menu of locally sourced food. This shop is our love letter to Boston.